Names

Per my advisor, Tim, "One of the most powerful techniques is to combine an easy to remember name with a slogan that is both descriptive and communicates an advantage."

For example:
Travelers: Insurance. In-sync.
Range Rover: Designed for the extraordinary.
Air France: making the sky the best place on earth.
Singapore Airlines: The romance of travel lives on.
Patron Tequila: Simply perfect.
Mass Mutual Financial Group: We'll help you get there.
Ford Truck: Built Tough.
The Quiet Gardener.

Thanks to my readers for the following two suggestions:
A Family Friend
A-Okay

Here are the names I've come up with over the last couple days:
Second Sunday, Giving you another day each week
Second Saturday, Giving you another day each week
Time Design
Time Solutions