Agony

I am agonizing over what exactly to call my business.

There are implications no matter what name I use and how I describe all I do.

Do I want the word "concierge" in it? Does "concierge" pigeon-hole me into a specific set of services offered. PERHAPS!!

What about "Personal Assistant"? Too corporate? Boring? It doesn't leave much to the imagination.

What about Big Shot Seattle? Everybody wants to be a big shot, right? Everyone could use some help with one thing or another. But do my senior clients really care about being big shots? Or do they just care about what they get?

Ideas? This is your chance to name my business.